Case Number: 2:24-cv-04055
Plaintiff: United States of America
Defendant: Apple Inc.
Filing Date: March 21, 2024
Original Document: case_2-24-cv-04055_03-21-2024.pdf

This page and all linked pages were all extracted from the original PDF version of the lawsuit document. No changes have been made to the content, but it has been broken up into multiple pages and there has been some cleanup in the formatting to make it easier to read. Information that is not relevant to the lawsuit has been omitted, most specifically information of the Attorney Generals that filed the lawsuit. That information can be easily found in the original document linked above.

In 2010, a top Apple executive emailed Apple’s then-CEO about an ad for the new Kindle e-reader. The ad began with a woman who was using her iPhone to buy and read books on the Kindle app. She then switches to an Android smartphone and continues to read her books using the same Kindle app. The executive wrote to Jobs: one “message that can’t be missed is that it is easy to switch from iPhone to Android. Not fun to watch.” Jobs was clear in his response: Apple would “force” developers to use its payment system to lock in both developers and users on its platform. Over many years, Apple has repeatedly responded to competitive threats like this one by making it harder or more expensive for its users and developers to leave than by making it more attractive for them to stay.